As with any field, it is important to keep up with the industry literature if you work (or want to work) in marketing, communications, and/or public relations. The first place normal people check would be the industry mags (think AdWeek and PRWeek), but most young professionals or entrepreneurs need to find resources that aren’t as taxing on the wallet. For this purpose there are many great blogs out there if you know where to find them, and as I’m beginning to realize, some of the best marketing and PR blogs can be found by the companies who operate marketing and PR databases.
These blogs are a head above the rest because the companies don’t rely on this content to drive income – their databases do that. Obviously the operation of such blogs is a marketing tool itself. The blog supports their brand as a go-to company for marketing or PR support, and they hope that you as a marketing and PR professional will someday come to a point where you might purchase a subscription to a database. Well good on their part, and I wish everyone a mutually-beneficial marketing experience.
Some of the best database blogs that I frequent are:
This database specializes in competitive intelligence, and has practical advice on how to apply this intelligence in a variety of marketing projects. They have advice on how to gain intelligence from free online tools like LinkedIn, and also super-creative tools on how to convince your boss (or purchasing manager) to buy their product.
Access the clearCI blog here.
Meltwater’s database is fun and user-friendly, which is definitely reflected in their blog. Their clean and modern Norwegian sensibilities help make their information accessible to young professionals. Their blog is divided into a PR blog, a social medial blog, and a “success” blog.
Access the Meltwater PR blog here.
Access the Meltwater Social Media blog here.
Access the Meltwater Success blog here.
What I’ve read on the Vocus blog seems to be higher-level advice and strategy, which means if you are looking to learn and expand your knowledge, it’s a great place to frequent. They also feature case studies of companies who have successfully used their products from which you can glean knowledge apart from the sales pitches.
Access the Vocus blog here.
Marc Cowlin at Meltwater compiled a list of “The Top 15 PR Blogs You Should Read Regularly.” Some of them are great finds indeed, and I am beginning to work them into my reading rotation. Definitely check out his list, which I am NOT copying here because you should go read the blog yourself.